Baby Powder Market: Talc-Free Segment Held The Largest Revenue Share

 Baby Powder Industry Overview

The global baby powder market size is expected to reach USD 1.69 billion by 2028, registering a CAGR of 5.6% over the forecast period, according to a new report by Grand View Research, Inc. Asian countries are witnessing stable demand for baby care products. Countries, such as India, Cambodia, and Malaysia have high birth rates. Also, a rise in the number of pregnancies during the lockdown has increased the demand for baby care products in the region.

The rising demand for e-commerce channels is shifting consumer preference towards the purchase of personal care products. E-commerce channels allow price-sensitive consumers to compare prices online and find the ideal deal. For instance, during the pandemic, in India, MyGlamm Brand launched 80 products under the baby chakra brand.

The growing popularity of e-commerce channels has shifted the market dynamics across several regions. Several manufacturers are utilizing these channels to advertise their products. The capability to choose from a wide range of products coupled with attractive discounts has encouraged a number of consumers to shop online. In addition, companies are entering into partnerships with high-end luxury retailers to sell their products across various markets outside their base country.

The pandemic has impacted product demand. A rise in housing prices and increasing female employment rates are affecting the birth rates across several regions. The fertility rates have been falling in developed regions, such as North America and Europe. For instance, the Total Fertility Rate (TFR) in the U.S. fell from 2.1 to 1.6 from the year 2007 to 2020.


Baby Powder Market Segmentation

Grand View Research has segmented the global baby powder market based on product, distribution channel, and region:


Based on the Product, the market is segmented into Talc-based, and Talc-free.

  • The talc-free segment accounted for the largest revenue share of 75% in 2020 due to the high demand for organic baby care products. Cornstarch-based baby powders have a high demand as several consumers are opting for natural ingredients. The use of cornstarch acts as a carrier for active ingredients to penetrate the skin, thereby providing nourishment to the baby’s skin.
  • Several businesses in the industry are launching innovative products in the organic category. Amyris, Inc. in the U.S. launched “Baby Cream to Powder”, a product, which is an alternative to talc-based powders. Companies in the market are providing products composed of cornstarch and essential oils, such as lavender, almond, and olive oils, for improved skin nourishment.



Based on the Distribution Channel, the market is segmented into Online, and Offline.

  • The offline distribution channel segment accounted for the largest revenue share of 82.1% in 2020. The availability of a wide range of personal care products, such as cosmetics and foods, under a single retail store offers convenience to the consumers.
  • Baby powder is also increasingly sold in medical and local grocery stores. Several key players in the market offer baby care products based on their relevance. In Europe, Johnson & Johnson invested close to 33 million for the construction of a distribution center, and the opening of the center has streamlined the distribution network in the region.


Key Companies & Market Share Insights

The global market is highly competitive and characterized by the presence of several established players. Companies in the market are increasingly focusing on launching new products made with cornstarch and other essential oils owing to the high demand for organic personal care products. The pandemic has increased the demand for baby hygiene products, thereby driving the market. In January 2020, Moms & Co. launched a digital initiative to increase sales of its baby and pregnancy care products. Furthermore, the Himalaya Drug company has inaugurated mom and baby stores in Bengaluru. This move is expected to help the company gain a significant share in the Indian market. Some of the key players in the global baby powder market are:

  • Johnson & Johnson
  • Pigeon Corp.
  • Prestige Consumer Healthcare
  • KCWW


Order a free sample PDF of the Baby Powder Market Intelligence Study, published by Grand View Research.

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

Contact:

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Grand View Research, Inc.

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