Innerwear Industry: Convergence of Fashion and Function
Innerwear Industry Data Book | Forecast 2030
Innerwear Industry Data Book - Top Innerwear, Bottom Innerwear and Thermals & Baselayers Market Size, Share, Trends Analysis, And Segment Forecasts, 2023 – 2030
Grand View Research’s innerwear industry data book is a collection of market sizing information & forecasts, trade data, pricing intelligence, competitive benchmarking analyses, macro-environmental analyses, and regulatory & technological framework studies. Within the purview of the database, such information is systematically analyzed and provided in the form of outlook reports (1 detailed sectoral outlook report) and summary presentations on individual areas of research.
Access the Global Innerwear Industry Data Book, 2023 to 2030, compiled with details like market sizing information & forecasts, trade data, pricing intelligence, competitive benchmarking, macro-environmental analyses, and regulatory & technological framework studies
Top Innerwear Market Analysis And Forecast
Top innerwear, such as bralettes and camisoles, are often designed to be stylish and can double as outerwear, giving people the option to showcase their innerwear as part of their outfits. Top innerwear has gained popularity and wider acceptance in recent years. This shift can be attributed to changing fashion trends, increased body positivity and inclusivity, and the desire for comfort and versatility in clothing choices.
The acceptance of top innerwear as a fashion statement is also reflected in the rise of lingerie-inspired fashion trends, and this trend has been seen on fashion runways, in street style, and on social media platforms, further contributing to the normalization of wearing innerwear as outerwear. The availability of a wider range of sizes, styles, and designs has made top innerwear more accessible to individuals with different body types.
Order your copy of the Free Sample of “Innerwear Industry Data Book - Top Innerwear, Bottom Innerwear and Thermals & Baselayers Market Size, Share, Trends Analysis, And Segment Forecasts, 2023 - 2030”, Data Book published by Grand View Research
Bottom Innerwear Market Analysis And Forecast
Bottom innerwear held the largest share of the overall innerwear market. Bottom innerwear refers to undergarments worn on the lower half of the body, including underwear, shapewear, and other types of intimate apparel. Bottom innerwear has gained significant popularity and attention among users in recent years. The focus on comfort, functionality, and personal style has led to an increased interest in different types of bottom innerwear. Brands have also expanded their offerings to cater to a broader range of body types, providing more inclusive options and styles.
Panties come in a wide range of styles, including briefs, bikinis, hipsters, thongs, and boyshorts. Each style differs based on coverage, rise, and fit. It allows individuals to choose the style that best suits their comfort and aesthetic preferences. Leggings are form-fitting, stretchy bottoms that cover the legs and are typically made of spandex or a blend of spandex and other fabrics. Both panties and leggings are popular bottom innerwear choices that offer comfort and style. Panties are primarily underwear designed for coverage and hygiene, while leggings provide coverage for the legs and can be worn as standalone bottoms or for layering.
Go through the table of content of Innerwear Industry Data Book to get a better understanding of the Coverage & Scope of the study
Thermals and Baselayers Market Analysis And Forecast
Thermals and base layers are specialized types of innerwear designed to provide insulation and regulate body temperature in cold weather or during outdoor activities. Thermals are typically made from thermal fabrics such as Merino wool, synthetic blends, or cotton blends, whereas base layers are generally made from technical fabrics like polyester, nylon, or Merino wool. Both thermals and base layers play an essential role in providing comfort and regulating body temperature in cold weather or during outdoor activities. They provide insulation, moisture management, and breathability to ensure optimal performance and comfort.
Thermals and base layers are projected to grow at a CAGR of 7.0% over the forecast period, driven by the increasing popularity of activities like hiking, skiing, camping, and other winter sports.
Competitive Insights
The manufacturers in the innerwear market aim to achieve optimum business growth and a strong market position through the implementation of various strategies such as acquisitions, new product launches, collaborations, and strengthening of distribution networks in the global as well as regional markets. Innerwear manufacturers aim to strengthen their market positions by expanding their customer base through diversification of their product portfolios, incorporating a wide range of innerwear. Thus, players are aiming to achieve business growth in the regional market through product launches, mergers, acquisitions, and other strategic initiatives.
- In June 2023, Victoria’s Secret and Amazon Fashion collaborated to improve the shopping experience for customers. The collaboration will include over 4,000 fashion items from Victoria's Secret and PINK, including panties, bras, swimwear, loungewear, and sleepwear. Particular bra and apparel styles will also be available on Amazon Prime’s Try Before You Buy program.
- In February 2023, HanesBrands Inc. launched the Hanes Originals collection, which encompasses a range of innerwear for women, men, girls, and boys, including bras, underwear, t-shirts, and tanks. The collection is a fusion of vibrant patterns and colors and innovative fabrics. It includes men's boxer briefs and trunks in youthful prints, modern fits, and lower rise, as well as women’s bra-tops, bralettes, boyshorts, bikinis, and thongs in seasonal prints and a soft cotton blend.
- In November 2022, Jockey International Inc. announced the launch of its 10th exclusive brand store in the UAE. The launch earmarked a significant milestone in the network of exclusive Jockey stores since its first store launch in 2014.
- In August 2022, Calvin Klein revealed the ‘Autumn 2022’ campaign featuring a diverse group of culture shapers. The campaign showcased new underwear and loungewear styles, including the Embossed Icon collection, the Modern Cotton silhouettes collection, and the Modern Cotton Naturals collection.
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